PERLINDUNGAN HUKUM TERHADAP KONSUMEN DALAM TRANSAKSI JUAL BELI SEPATU SECARA ONLINE (E-COMMERCE)
Keywords:
Legal Protection, Online Shoe Buying and Selling Transactions (E-Commerce)Abstract
Many people have difficulty when buying shoes online (e-commerce). The problem occurs when the product they receive does not match the description or image seen on the seller's website. This indicates fraud where the seller is not honest with the goods they offer online (e-commerce). Therefore, legal protection is needed for consumers and accountability for business actors who often cheat on products or goods that do not match consumer orders. Efforts to provide adequate legal protection for consumer interests are important and urgent to find a solution immediately. For this reason, it will be further studied how online buying and selling transactions (e-commerce) are regulated based on laws in Indonesia and the application of legal protection for consumers if problems occur in online shoe buying and selling transactions (e-commerce) in Indonesia. This study aims to determine and understand and examine the regulation of online buying and selling transactions (e-commerce) based on laws and regulations in Indonesia and the application of legal protection for consumers if problems occur in online shoe buying and selling transactions (e-commerce) in Indonesia using normative legal research methods. From the research results, it was found that the regulation of online buying and selling transactions (e-commerce) based on laws in Indonesia is two, namely the regulation of online buying and selling based on Law 8/1999 and Law 19/2016 and the application of legal protection for consumers can be carried out before the transaction occurs (no conflict/pre purchase) and/or after the transaction occurs (conflict/post purchase). From the research results, improvements to consumer protection regulations are emphasized again in consumer protection laws, electronic transaction laws, and legislation to prosecute violations against consumers.
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