PERLINDUNGAN HUKUM TERHADAP KONSUMEN DALAM TRANSAKSI JUAL BELI MELALUI PLATFORM E-COMMERCE BUKALAPAK

Abstract

E-commerce is a form of trade that has its own characteristics because sellers and buyers do not meet directly, but are assisted by using internet media. Marketplaces such as Bukalapak offer various services, such as payment methods, product estimation, and product category selection. The formulation of the problem in this writing is How is the regulation of buying and selling transactions through the Bukalapak e-commerce platform in Indonesia and How is the legal protection of consumers if there are problems in buying and selling transactions through the Bukalapak e-commerce platform in Indonesia. This research method uses normative legal research. Conceptual approach method, with secondary data type. The results of the study show that, E-commerce is a commercial transaction conducted through electronic networks, especially the internet. Bukalapak is an e-business model of e-commerce, which is included in the C2C marketplace, Bukalapak has regulated the agreement between the parties using the marketplace, contained in the Bukalapak Rules of Use section. This is also related to the Civil Code, Law Number 11 of 2011 concerning ITE, Law Number 8 of 1999 concerning Consumer Protection, Government Regulation Number 80 of 2019 concerning Trading Through Electronic Systems. It is necessary to pay strong attention to legal protection to consumers, even though there are already user rules contained in Bukalapak, in practice there are still consumers who feel disadvantaged and most consumers choose other marketplaces. The role of the government in handling this is very necessary.